What is involved with a WordPress (CMS) website?
WordPress is a free content-mangagment system (CMS). It runs on your web hosting service and lets you login backend to a user friendly admin screen. This allows you to make updates to your own website without an ongoing monthly or yearly fee. WordPress is search engine-friendly with integrated link management, it allows you to install plugins to extend its abilities and also has features to set up mulit-users with different levels of access for site management or blogging. There are a lot of different types of WordPress websites, some of the common types include blog, corporate, nonprofit, entertainment, wedding, eCommerce as well as retail, technology and creative. There are also thousands of premium themes to base your website on, saving you thousands of dollars in development costs.
What you need is summarised below. See further down the page for a detailed description.
- Domain name or URL (The website name)
- Hosting (The place your website is stored)
- WordPress, you can download it by clicking here
- A WordPress theme (I purchase premium themes for my clients from themeforest, click here
- Content (Your text, images and logos for your website)
- Google analytics (Helps track your traffic)
- SEO plugin (Helps index your site with search engines)
- A designer (Optional) (Someone to help setup the above steps)
1. Domain name
This is the name of your website. If you are keen to find out if your website name is available, you can search a domain directory like www.crazydomains.com.au. Once at the site it will give you a search box like the below image. Once you enter the name and click search it will show what domain names are available or are not available. Keep in mind that “.com.au” domain names require an ABN number.
Hosting is the place your website is stored. When images or text are updated on your website, they are saved to your hosting. Your domain name needs to be told which hosting to connect to (The domain name needs to point to your hosting) so that your website displays when visited. You point a domain name to hosting with a “Domain Name Server”. You do not need to point the domain to your hosting if you purchase both from the same provider as it will already be setup. You can view my hosting packages at the following page, website services.
WordPress is a free content-mangagment system (CMS) which can be downloaded from https://wordpress.org/download/ and installed on your hosting to help manage your website.
4. WordPress themes
A WordPress theme will be needed once WordPress is installed. You can find a free theme or you can download a premium theme. The premium themes I find are well worth the small cost. They also support a number of things including support for mobile devices (Responsive), as well as being SEO friendly. You can look at the themes from theme forest by clicking here.
Content is key to driving traffic to your website. Content should be rich with keywords relevant to your business. Try searching Google with keywords you would use to find your business and if possible and relevant, use these keywords to write your content. Try to write at least 300 words per page where possible. For example, to get more hits, Idgee Designs would benefit from using the words “graphic design services”, “Logo Design services”, “Website design services” and locations like “City of Casey”, “Narre Warren”, “Berwick” and other words relevant to the content of the website.
6. Google analytics
Google Analytics is a service offered by Google to help generate statistics regarding your web traffic. If you don’t manage your own website, you can ask your website designer to include the analytics code on your site. The code starts tracking information and sends it to your Google Analytics account. I recommend Google Analytics to all my clients.
7. SEO plugins
A Search Engine Optimisation (SEO) plugin can be used to help structure the content on your website for Google and will help rank your website higher in search engines. The plugin I use is called Yoast. It helps you optimise your WordPress site with just the one plugin.
8. A designer (Optional)
If you don’t feel confident developing your website by yourself, get a few quotes so someone can work on steps 1 to 7 for you. This way you will only have 2 ongoing costs at completion: the domain name and the web hosting. Depending on the options you need for both of these, the average cost per year would be about $70.
Genuine back links
I also suggest to my clients to setup some genuine back links. Genuine back linking helps Google trust your website when visited from an outside source. Any link from these to your website will improve Google traffic. When you fill out the profiles for these, use the rich keyword content you will be using for your website. It may even be worthwhile paying for a premium directory in some, but remember to only signup if they are relevant to your business.
Once everything is setup, installed and ready to go, you will be able to manage your website from an admin screen via your website url. You will have the ability to make as many changes as you like. For example, if you wanted to update content on your homepage, you could login, go to your homepage\edit and update the page or if an image in your portfolio needed to be deleted, you could login, locate the image and delete it.
If you are interested in a quote from me or for any other web or print designs, please contact me via the link below.
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